Personalizing for Profits: Pitney Bowes Offers Marketing Solutions
Know your audience. That practical piece of advice was offered time and again by Chris Giles, vice president of competitive marketing for marketing service provider Pitney Bowes.
View ArticleThe Variables of VDP
According to Bob Hall, the question about VDP is, if it is so cool, has better response rates, and offers the opportunity for higher profits, why isnt it more prevalent in our industry segmentother...
View ArticleQuad to Unveil Interactive Print Solutions at DMA
New tools help marketers and publishers integrate print with emerging mobile technologies
View ArticleCase Study: Case of Inevitable Change
We have to sell with the Internet, not against it. We have to be the enlightened printers who go to our customers and offer novel solutions for reducing costs and increasing effectiveness by combining...
View ArticleMasters of Their Craft
Examples of the year's finest print work were honored with PrintImage Excellence Awards trophies at the 2011 Owners Conference in Chicago. While the experts talk about automation and lights out...
View ArticleMail Room: Ask Sandra
Sandra Long, vice president, Printer Market and Customer Development, Pitney Bowes, answers readers questions about mailing. Send your questions to her at Sandra.Long@pitneybowes.com . Q: How does...
View ArticleDigital Original: Marketing is the New Frontier of Print
The debut of the Marketing Pavilion at Graph Expo may herald the services that will save the printing industry, or at least outline the shape of its future.
View ArticlePriority Mail: Yes! Direct Mail Marketing is Still Relevant
Studies prove that consumers still respond better to printed direct mail than to electronic marketing communications. Today tracking responses is fast and reliable when the mail piece includes a PURL...
View ArticlepbSmart Codes
QR Code solution with customizable mobi-page allows for more engaging and interactive marketing campaigns with real time tracking and reporting
View ArticlePitney Bowes Unveils pbSmart Codes: Latest Addition to pbSmart Suite of...
QR Code solution with customizable mobi-page allows for more engaging and interactive marketing campaigns with real time tracking and reporting.
View ArticleInteractive Signage Encourages Wide Format Use in Retail
Retailers must draw customers into their stores, get them engaged, and convince them to spend once they are inside to encourage the same growth in store that they are seeing on the Internet. One of the...
View ArticleStop Sending Me Junk
Sales trainer Dave Fellman says he doesnt classify direct mail as junk just because he didnt ask for it. But he does call it junk if its unlikely to provide a return on the marketers investment. In...
View ArticleStamford Symphony Adds QR Codes to its Repertoire
The invitation to debut Pitney Bowes' newly unveiled pbSmart Codes to the audience comes from Stamford Symphony CEO Barbara Soroca
View ArticleQR Codes Do Work
There are a number of discussions online among printers who argue that QR codes dont work. Some say they are just a fad. Among the reasons these printers give for believing that QR codes fail are None...
View ArticleTrack Chairs Announced for the PODi 2012 AppForum Digital Printing Conference
Top strategists chosen to lead tracks on cross media, cutting edge digital print applications and technologies, and sales & business strategies
View Article4 Marketing Trends Worth Watching
The year 2011 might be coming to an end soon but that doesnt mean the worlds of marketing and communications will slow down!
View ArticlepbSmart Codes
pbSmart Codes give you the power to quickly and easily create an end-to-end QR code marketing campaign that will enable you to attract new customers, strengthen relationships, and analyze the...
View ArticleDigital Original: Technology Presents New Print Opportunities
Printers who help customers take control of their communications will prosper
View ArticleConnect+ Customer Communications Series
One envelopeinfinite possibilities! Thats the value of the Connect+ Seriesthe first mailing system ever to print high-resolution color graphics and postage on envelopes in a single pass. For your...
View ArticleNFi QR Code Labels
Product identification labels that can be fully integrated with QR (quick response) codes and the full-color printing of custom graphics on a variety of substrates for a wide range of applications are...
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